Digital Marketing

Take Marketing to the Next Level

Marketing is of paramount importance for the success and sustainability of any establishment. Get new ideas and practical strategies from experts and peers on attracting customers, building brand awareness, and maintaining a positive public image.

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Quick Bites

9:45 – 10:00 am 

Effective Websites Don’t Need to Be Complicated
Good news: you don’t have to over-engineer your site. From menus to maps, learn what you need for a successful F&B website. We’ll discuss editors and the top plugins for online sales that perform while keeping it simple. 

10:15 – 10:30 am 

Get on Their Radar: Reach More Local Customers
From claiming business profiles, to Local SEO packs and review management, our team will share the checklist of must-haves every local business needs to get found online. Enter to win a free SEO audit at Booth #823.

11:30 – 11:45 am 

Using Marketing Tactics to Recruit New Hires
Has recruitment got you in a pickle? Learn how we worked with Jones Dairy to boost their hiring efforts. This project focused on Jones’ rich culture and their people, resulting in a boost in applications.

12:15 – 12:30 pm 

Selling Merchandise & Brand Goods
From site to cart to doorstep, hear how Milwaukee restaurant staple Lowlands Group used Shopify to build a free-standing online retail store for their merchandise, and the complicated minutia of ecommerce. Enter to win a Lowlands gift card at Booth #823.

1:00 – 1:15 pm 

The Effects of Seasonality on Retail Brands
Discover the Top 5 ways time-of-year impacts ecommerce and paid marketing strategies, featuring Wisconsin’s very own Racine Danish Kringle. Hear what strategies they focus on, in-season and otherwise, to drive awareness and sales. 

1:30 – 1:45 pm 

Email & SMS Marketing for F&B
Learn how to get the most out of email & SMS marketing in connecting with your customers. Building a program is easier to manage than you may think – and can be much more impactful than you thought possible.

Good News! All of this training is included with your all access pass to WF&HE.