Joan Driggs
Vice President of Content and Thought Leadership, Information Resources Inc.,
Joan attributes curiosity as key to her 30-plus year career as a results-driven market researcher, CPG trade journalist and thought leader.
Joan’s thought leadership work regularly serves as a foundation from which IRI teams develop innovative, holistic solutions for clients, and is regularly showcased during top-to-top client meetings, industry conferences, and webinars, media, academic, and custom studies. Her motto: Make the shopper the hero.
Joan hosts the IRI Growth Insights podcast (download today!) and is frequently quoted in leading industry media. She supports industry organizations such as Network of Executive Women, Western Michigan University’s Food Marketing Conference as well as Les Dames d’Escoffier’s Chicago Chapter. In 2021 she was recognized by Progressive Grocer and EnsembleIQ as a Top Woman in Grocery.
