Boost Your Bar Sales
Liquid Lounge
Sip your way through beverage samples of wine, beer, cocktails & mocktails. And get valuable one-on-one time with brand and distributor reps to discuss your beverage program.
BevX Live! Talks and Demos
Get insider tips on what’s trending in the world of bar sales. Our master beverage trainers will be sharing insider tips and sips to help you add more profit to your business. Brace yourself for some great ideas!
2026
BevX Schedule
10:00 – 10:15 am
Beyond the Can: Monster Energy as a Beverage Game-Changer
Energy drinks aren’t just for cans anymore. See how Monster is being used to create elevated NA beverage options that today’s guests are asking for. This quick demo delivers practical recipes, trend insight, and ready-to-use ideas operators can add to menus immediately.
10:45 – 11:00 am
Wisconsin Meets Jalisco” Signature Pour: Tell the unexpected origin story
A Wisconsin craft team partnering with a traditional Mexican distillery to create an artisanal tequila brand rooted in heritage and bold flavor. Then demonstrate a signature cocktail that blends Midwestern sensibility with true tequila craftsmanship (e.g., a tequila drink with Wisconsin ingredients like local honey, citrus, or herbs).
11:30 – 11:45 am
Proof Is Overrated: The Mocktail Era
The lesser-drinking movement is here—and it’s reshaping beverage menus. Join Lavender Haze Hospitality for a live mocktail demo showcasing Alfred, a successful non-alcohol beverage concept that proves alcohol-free can be elevated, intentional, and profitable.
12:15 – 12:30 pm
Sip the Experience: Cocktails That Create the Moment
Join Vonny of V Private Bar for a fast-paced cocktail demo showcasing what today’s guests are craving—elevated flavors, intentional presentation, and drinks designed to create buzz. See how experience-driven cocktails can set your bar or event apart and drive higher-value pours. Limited time, high impact—don’t miss it.
1:15 – 1:30 pm
Unmuddled: Fresh Takes on Wisconsin Spirits
Step beyond the expected and rethink what Wisconsin spirits can do for your bar program. In this lively, flavor-forward demo, Central Standard Craft Distillery showcases inventive, margin-smart cocktail recipes designed to spark guest curiosity and elevate your menu. Discover fresh builds, unexpected pairings, and ready-to-implement ideas that celebrate local distilling while driving real value for your operation.
