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# Wisconsin Food & Hospitality Expo

Expo featuring beverages, bakeries and restaurant vendors

## Sitemaps

- [XML Sitemap](https://wifoodexpo.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://wifoodexpo.com/) - Wisconsin’s only fresh food expo event bringing together foodservice AND retail under one roof for product sourcing, networking moments and meeting people.
- [Beverage](https://wifoodexpo.com/beverage/) - Boost Your Bar Sales Liquid Lounge Sip your way through beverage samples of wine, beer, cocktails & mocktails. And get valuable one-on-one time with brand and distributor reps to discuss your beverage program. BevX Live! Talks and Demos Get insider tips on what’s trending in the world of bar sales. Our master beverage trainers will
- [Contact](https://wifoodexpo.com/contact/) - Get in touch Want to get in touch? We'd love to hear from you. Here's how you can reach us! Bakery Exhibitor Contact: Wisconsin Bakers Association Jessica Hoover jessica@wibakers.com 414.258.5552 Sponsorship Contact Wisconsin Restaurant Association Dawn Faris dfaris@wirestaurant.org 608.216.2834 Exhibitor Contact Wisconsin Restaurant Association Pete Leuer pleuer@wirestaurant.org 608.216.2821 Contact Jenny Caiozzo if member promo code
- [Pastry Studio](https://wifoodexpo.com/pastry-studio/) - Pastry Studio: Hands-On Learning at the Expo Get ready to roll up your sleeves and dive into the delicious world of pastry at the Pastry Studio Demos, a special feature at the Wisconsin Food & Hospitality Expo! This interactive space offers hands-on learning opportunities where you can drop into instructor-led classes and discover fun,
- [Marketing](https://wifoodexpo.com/marketing/) - Take Marketing to the Next Level Marketing is of paramount importance for the success and sustainability of any establishment. Get new ideas and practical strategies from experts and peers on attracting customers, building brand awareness, and maintaining a positive public image. Sponsored by Quick Bites 9:45 - 10:00 am Effective Websites Don't Need to Be
- [Operations](https://wifoodexpo.com/operations/) - Operations Solutions for Your Business Discover strategies and tools for ops efficiencies and adapting to new business realities. You'll hear from from industry leaders on trending topics like AI, tech, THC and more. Super Session THC in the Restaurant Industry: Legal Compliance and Best Practices 12:30 pm Presented by: Stefan Boerboom, Manufactured Food Specialist –
- [Floorplan](https://wifoodexpo.com/floorplan/) - Taste. Touch. Smell. Test. Explore the exhibit hall from 9 am - 3 pm on March 13. Floorplan
- [Solutions on Staffing](https://wifoodexpo.com/solutions-on-staffing/) - Get Solutions on Staffing from the Best in the Business The success of your business is only as great as the people that you have on your team. We want to help you be great! Get practical tactics and inspiring ideas from experts and your peers on how to have your restaurant fully staffed with
- [Opening Session](https://wifoodexpo.com/opening-session/)
- [Something Special from Wisconsin](https://wifoodexpo.com/something-special-from-wisconsin/) - Discover the Something Special from Wisconsin Pavilion At the Wisconsin Food & Hospitality Expo, we’re proud to highlight local sourcing with the Something Special from Wisconsin Pavilion. This special feature showcases a curated selection of Wisconsin-based companies that can provide unique, locally produced products for your restaurant. Supporting local suppliers isn’t just a trend—it’s
- [Suppliers 2027](https://wifoodexpo.com/suppliers-2027/) - suppliers 2027 One fast-paced day. One great location. One complete event. The Wisconsin Restaurant Association and the Wisconsin Bakers Association are excited to be hosting the Wisconsin Food & Hospitality Expo at the State Fair Park Exposition Center, in West Allis, on March 10, 2027. This fast-paced, one-day trade show is the industry event you’ve
- [Exhibitors](https://wifoodexpo.com/exhibitors/) - Download the Exhibitor List and floorplan (PDF) Floorplan
- [Exhibitor Service](https://wifoodexpo.com/exhibitor-service/) - Exhibitor Information MOVE IN TIMELINE Tuesday, March 9:3 pm - 6 pm Wednesday, March 10:7 am - 8:45 am Exhibitor Service Kit This Kit is a critical review of Expo contractors, deadlines, set-up guidelines, move-in/out directions, etc. Download Service Kit-Fall 2026 MOVE OUT TIMELINE Wednesday, March 10:3 pm - 6 pm Wisconsin Expo's Order
- [Exhibitor Marketing Kit](https://wifoodexpo.com/exhibitor-marketing-kit/) - 2027 Exhibitor Marketing Kit 2027 WF&HE exhibitors can email or call Jenny Caiozzo at 608.216.2809 for immediate needs. The WF&HE Marketing Kit is a guide to marketing opportunities available to you to amplify your exposure and effectively market your presence at the expo. Take advantage of resources to promote your presence to buyers and influencers.
- [Highlights](https://wifoodexpo.com/highlights/) - 2026 HIGHLIGHTS 2026 Expo Was a Massive Success! Our industry showed UP this year! The 2026 Wisconsin Food & Hospitality Expo was absolutely electric with: 91% of attendees said they fully or mostly achieved their goals +13% more exhibits than last year—and +40% growth since 2024 26 industry experts leading 21 live education sessions 1,400+ pounds of food donated to Hunger Task
- [Bakery Competition](https://wifoodexpo.com/bakery-competition/) - Click to see the 2026 results The Wisconsin Food & Hospitality Expo took place March 11, 2026 at State Fair Park The Wisconsin Bakers Association will be hosting not one, not two, but SEVEN bakery and dessert competitions at the Wisconsin Food & Hospitality Expo on Wednesday, March 11, 2026. College Students and Industry Professionals
- [Special Events](https://wifoodexpo.com/special-events/) - 2026 special events US Foods is showcasing Menu IQ, a powerful tool designed to help operators make smarter, data-driven decisions about pricing, placement, and profitability—and you can see it live on March 11. Live Menu IQ Demos at the US Foods Booth Every hour at :15, starting at 9:15 AM - 2:15 pm
- [Educational Sessions](https://wifoodexpo.com/educational-sessions/) - Power Up Your Business with Fast-Paced, Action-Focused Training Build your own experience at the Expo with fast-paced, 15-minute Quick Bite sessions and in-depth, 45-minute Super Sessions designed for busy hospitality professionals. Move between sessions throughout the day and choose the topics that matter most to your operation — from marketing and technology to cost control
- [Attendees](https://wifoodexpo.com/attendees/) - Attendees Learn. Network. Sip, Sample, Source. It's all here! The foodservice and hospitality industries have come together to bring you a valuable and fun, fast-paced day of sharing everything that you need for your business to succeed! This industry trade show will deliver an easy, unique efficient way to test out products, connect with current
- [Travel](https://wifoodexpo.com/travel/) - Expo travel 2026 travel & accomodations Venue State Fair Park 8200 W Greenfield Ave West Allis, WI 53214 Map to location State Fair Park website ParkingState Fair Park Gate 4$13/car parking Secure lot on State Fair Park property with easy Expo access! Parking can be purchased upon arrival to State Fair Park. Cashless transactions only!
- [Suppliers 2026](https://wifoodexpo.com/suppliers-2026/) - suppliers 2026 One fast-paced day. One great location. One complete event. The Wisconsin Restaurant Association and the Wisconsin Bakers Association are excited to be hosting the Wisconsin Food & Hospitality Expo at the State Fair Park Exposition Center, in West Allis, on March 11, 2026. This fast-paced, one-day trade show is the industry event you’ve
- [Sponsorships](https://wifoodexpo.com/sponsorships/) - Elevate your brand Before, during and after the event! Sponsorships are available for all budget, many which are exclusive. Multi-Media Promo Upgrade This budget conscious upgrade elevates your presence at the WF&HE! You choose a product or service that you want to promote and get us a photo, the product name, and a description. Each
- [Suppliers 2025](https://wifoodexpo.com/suppliers/) - suppliers One fast-paced day. One great location. One complete event. The Wisconsin Restaurant Association and the Wisconsin Bakers Association are excited to be hosting the Wisconsin Food & Hospitality Expo at the State Fair Park Exposition Center, in West Allis, on March 12, 2025. This fast-paced, one-day trade show is the industry event you’ve been
- [Schedule](https://wifoodexpo.com/schedule/) - SCHEDULE - Wednesday, March 12 Quick Bite & Demo session details coming soon! Solutions on Staffing Marketing Operations Beverage Pastry Studio 2025 Programming Schedule Coming Soon—Check Back for Updates! 9:00 am - 3:00 pm Wisconsin Food & Hospitality Expo 9:45 am - 2:15 pm Quick Bites & Demos 2:30 pm Bakery Competition Awards
- [Training](https://wifoodexpo.com/training/) - Training Sessions Take a break from the Expo floor and absorb high-level, industry relevant conversation on the hottest topics that impact your operations today. 11:00 am 1st floor Room 101 a/b Workforce Breakout Session Room B 101 c/d Wisconsin Bakers Association – Member Meeting 2:00 pm 1st floor Room 101 a/b Workforce Breakout Session Room
- [FAQ](https://wifoodexpo.com/faq/) - “Know before you go” – A Checklist for Exhibitors If you have any questions about ordering additional booth furnishings, shipping, electrical, cooking, parking etc. Please contact Becky Abing directly at the Alliant Energy Center at service@alliantenergycenter.com or 608.267.3950. Company Listing – Make sure your company appears on the Exhibitors list on the left side. If you don’t see
- [Produce Carvings](https://wifoodexpo.com/produce-carvings/) - produce carving
- [Perfect Pairings](https://wifoodexpo.com/perfect-pairings/) - Perfect Pairings with Wisconsin Cheese Join us for a tasty, experiential demonstration where the Dairy Farmers of Wisconsin will share with you trend-forward, unique Wisconsin cheese and alcohol pairing ideas. Seating is limited so be sure to register in advance using the link below. Your registration gets you a reserved seat where you’ll enjoy professional